Privacy Policy

Effective Date: [Feb, 26, 2026]

Last Updated: [March 5, 2026]

Ace Bark Ads (“Ace Bark Ads,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or use our website, publications, assessment tools, applications, and related services, including the Ace Bark Ads homepage, Brand Therapy, BriefMaster AI, Narrative Assessment flows, Narrative Pilot entry points, and any related content, tools, or services (collectively, the “Services”).

By using the Services, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of information:

A. Information you provide directly

You may provide us with information such as:

• name
• email address
• company or organization name
• role or professional category
• project details
• assessment responses
• messages submitted through forms
• newsletter or publication subscription details
• payment or billing-related information if you purchase a service

B. Information collected automatically

When you use the Services, we may automatically collect information such as:

• IP address
• browser type
• device type
• operating system
• pages viewed
• time spent on pages
• referral source
• click and navigation behavior
• approximate location derived from IP address
• cookies and similar tracking data

If analytics or tracking technologies are used, California law may require disclosure of tracking practices and how the site responds to browser-based privacy signals.

C. Information from tools, assessments, and workflows

If you use our assessment tools or interactive flows, we may collect:

• role selection
• answers submitted through multi-step assessments
• recommendation outcomes
• workflow progress
• form completions
• interest in specific services or next-step pathways

D. Information from third parties

We may receive information from third-party tools or service providers such as:

• website analytics providers
• email and newsletter platforms
• payment processors
• customer relationship management platforms
• embedded media providers
• social or video platforms

2. How We Use Information

We may use personal information to:

• provide and operate the Services
• deliver assessments, recommendations, and publications
• respond to inquiries and support requests
• send newsletters, updates, and marketing communications where permitted
• personalize user experiences and recommendations
• improve website performance, content, and workflows
• analyze how visitors use the Services
• process transactions and manage service delivery
• protect the security and integrity of the Services
• comply with legal obligations
• enforce our Terms of Use and related agreements

3. How We Share Information

We may share personal information in the following circumstances:

A. Service providers

We may share information with vendors and service providers that help us operate the Services, including providers that support:

• website hosting
• analytics
• forms and email delivery
• payment processing
• CRM and communications
• content management
• embedded media and technical infrastructure

B. Business transfers

We may disclose information in connection with a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction.

C. Legal compliance and protection

We may disclose information if we believe it is necessary to:

• comply with applicable law, regulation, legal process, or government request
• enforce agreements
• protect the rights, safety, or property of Ace Bark Ads, our users, or others
• detect, prevent, or address fraud, security, or technical issues

D. With your direction or consent

We may share information when you direct us to do so or when you otherwise consent.

4. Cookies and Tracking Technologies

We and our service providers may use cookies, pixels, local storage, and similar technologies to:

• remember preferences
• analyze usage
• understand engagement
• improve performance
• support marketing and communications

Depending on your setup, these technologies may collect information over time and across different sites or services. California privacy law requires disclosure of certain tracking practices, including how a site responds to browser-based opt-out signals such as Global Privacy Control where applicable.

If your Services use cookies or similar tracking tools, you may want to add a separate Cookie Notice or consent mechanism depending on your data practices and audience.

5. Email Communications and Marketing

If you subscribe to Brand Therapy or other communications, we may use your contact information to send:

• newsletters
• publication updates
• educational content
• service updates
• announcements
• marketing messages

You may unsubscribe from marketing emails at any time using the unsubscribe link in the message or by contacting us directly.

6. Assessments, Recommendations, and Personalization

If you use our role-based assessment flows, we may use your submissions to:

• generate recommendation outcomes
• personalize next-step guidance
• improve assessment logic and user experience
• understand common alignment, messaging, and workflow patterns

Assessment outputs are informational and directional. They do not create a client relationship or guarantee eligibility for any paid service, pilot, or production engagement.

7. Embedded Media and Third-Party Features

The Services may include embedded videos, forms, publications, or other third-party features. Those providers may collect information according to their own privacy practices. We are not responsible for the privacy practices of third-party services.

8. Data Retention

We retain personal information for as long as reasonably necessary to:

• provide the Services
• maintain business records
• comply with legal obligations
• resolve disputes
• enforce agreements
• improve our operations

Retention periods may vary depending on the nature of the information and the purpose for which it was collected.

9. Data Security

We use reasonable administrative, technical, and organizational measures to help protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

California DOJ materials emphasize that strong privacy programs include data security practices appropriate to the information collected.

10. Your Choices

Depending on your jurisdiction and the nature of your interaction with us, you may have choices regarding:

• marketing emails
• cookie preferences
• browser privacy settings
• information you provide through forms and assessments

You may also contact us to request updates or changes where appropriate.

11. California Privacy Rights

If you are a California resident, you may have rights under the California Consumer Privacy Act, as amended by the CPRA, including rights to:

• know what personal information a business collects, uses, discloses, sells, or shares
• request deletion of personal information, subject to exceptions
• request correction of inaccurate personal information
• opt out of the sale or sharing of personal information, if applicable
• limit the use and disclosure of sensitive personal information, if applicable
• not be discriminated against for exercising your rights

If Ace Bark Ads is subject to these requirements based on its data practices and thresholds, you should include the operational details for submitting requests and honoring opt-out signals.

To submit a California privacy request

Contact us at:

We may need to verify your identity before completing certain requests.

12. Children’s Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Services. If you believe a child has provided personal information, contact us so we can review and delete it where appropriate.

If your Services are ever directed to children or knowingly collect children’s data, COPPA creates additional notice and consent requirements.

13. International Visitors

If you access the Services from outside the United States, your information may be transferred to and processed in the United States or other jurisdictions where our providers operate. By using the Services, you acknowledge those transfers where permitted by law.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will update the “Last Updated” date and take other steps as appropriate under applicable law.

California DOJ guidance also recommends privacy policies be kept current and available to users.

15. Contact Us

If you have questions about this Privacy Policy or our privacy practices, contact us at: